Here are a few problems many pastors and ministry leaders face right now regarding engaging online audiences: Unfamiliarity of online marketing strategies and tools; lack of understanding who their target audience online might be; Posting the right messages at an ideal time.
One important fact is that many potential church members all have one thing in common, they all engage in social media at least 40% of their time.
Thus, without your congregation's presence and engagement on these platforms, your church will begin to decline in the area of recruiting new members, which means less opportunity for your church to grow.
And, worst of all, many Pastors, Media Ministry Leaders, and Church Communications Directors can't get past the idea that even though it's not true, they believe that posting a few fliers of church events and live streaming on their websites is all that is needed to grow their congregations online actively.
Understanding this massive problem for ministries, I have created a Church Social Media Marketing Guide that will show you how to introduce your church and engage your ministry's online presence.
"The Church Social Media Marketing Guide" is for every Pastor, Communications Director and or Media Ministry Leader reveals how to introduce and engage its congregation and ministry online using social media.
Solutions to these problems are answered in a concise and easy to read manner in this book. You will FINALLY learn how to introduce your ministry to the online target audience space, engage and create appropriate messages to engage potential members!
So, if you're a Pastor or Media Ministry Leader whose ministry needs to engage more with social media but don't understand how or where to begin, try reading "The Church Social Media Marketing Guide," you won't be disappointed!
While some corporations are still afraid to do business with the "Church" Pepsico recognizes the impact the church has on a niche community. T.D. Jakes Embraces Pepsico for recognizing the importance of partnering with faith-based initiatives making an economic impact on the communities they serve. I applaud Bishop Jakes in leading the way once again in exposing the great impact the church plays in its community. Many would argue that by partnering with corporations, the church is selling out on faith principles. I would claim that the church has always opened its doors to businesses by way of offering space, workshops and accepting in-kind donations, why not receive desperately needed monies to help offset costs that churches incur to bring holistic services to the community by which they are serving. Our firm has been collaborating with corporations on behalf of churches for years. It is a win-win worthy cause. Churches struggle every day trying to fund much-needed programing and Corporations spend hundreds of thousands a year trying to reach an audience to present its products and or services. If it is a good fit and does not compromise faith-based principles, why not partner with corporations to support the church?
More and more, churches are focusing on the "church online" experience. This new medium has been tested for a few years; there are still a few problems such as how to include absent audiences in communion or other Christian rituals, the number of Christians going to church online is rising.
PBS presented a fascinating story recently revealing the popularity of Christians preference leaning towards attending church online via live streaming.
Pastors and Ministry Leaders who have yet to start making the shift to engage with this audience must now play catch-up to complete the circle. Unfortunately, it's just not enough to create a live stream; you must also begin to put systems in place to ensure that you are treating your live stream audience members as e-church members, need to understand the urgency of making this a priority in their church marketing strategy. I recently presented training, Church Marketing on a Shoe String Budget on this very subject making references as to how pastors and can overcome some of the obstacles. In the practice, I explained how to engage and grow this audience. if you have 30 mins, and need to learn how to begin to engage this audience, I encourage you to check it out.