What Corporate Sponsors want from Churches

Corporations are often eager to work with churches to offer corporate sponsorships  as long as the church event matches the  goals and objectives of the products/services they are launching or currently offer and the church can deliver the following elements to ensure a good return on their investment: 
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As you seek to raise funds outside of the offering plate  for church events through corporate sponsorship or  build relationships with corporate sponsors, make sure  your church can offer these  these three things:

• A Measurable Metrics:

Corporations won't just give your church thousands of dollars and not expect a return on their investment. Hence a church must be able to offer a post event report that should detail for the sponsor how THEY benefited. 

Here are three examples of how Corporations will measure metrics: 

1.  How many times was their company named mentioned during event AND how many people were in the room at the time 
2.  Was the event video taped, if so, how was that video footage going to be used?  Was it  shown during your Sunday morning worship service, if so how many times and to how many people.
3. Was the Corporate Sponsor company website and logo linked to your church website and church event landing page?   If so, how long and how many impressions did your website receive during that time.

• Provide a LOT of Brand Visibility 

You must understand that obtaining a corporate sponsorship is completely different than obtaining a corporate donation. Corporations enter into corporate sponsorships with a church as a business agreement.   Marketing departments are looking for ways to build their brand recognition and increase sales, nothing else matters in their world.

The way to win a sponsor over with brand visibility is to make sure their logo is any and everywhere on the event's collateral (T-shirts-banners-signage, newsletters, print and   radio spots, tweets, google ads, Facebook posts, press releases, and email campaigns.

• Corporate Creative Approval

Most Corporate sponsors want to approve any collateral that is going to feature their logo. after all, it is their most important asset. Hence, it is imperative churches ensures that the corporate sponsor designee signs off on any and all creative that features their company logo. 

If a church can provide a corporate sponsor with a sponsorship deck that is appealing to their company's goals AND provide a post event report that can show a return of investment, the church will be on its way to building a partnership that could last several years.

It’s estimated that corporations, and small business’ across America spend over $15 Billion sponsoring events, programs and meetings and actively seeking faith-based initiatives programs to sponsor, is your church prepared if a Corporate Sponsor comes knocking at your door?

About the Author:
Acquiring a proven successful track record as  direct sales and traditional marketer, Glenda Boone, author of “How to Get Corporations to Sponsor Your Church Event,” has raised sponsorship dollars for some of the most successful entertainment and religious properties in the country  and is often called to speak and produce events on behalf of Corporations and Faith Based organizations across the nation. Known as the master connector, Glenda engages her faith-based workshop audience to connect to the topic of discussion as well as each other. Glenda uses great creativity when conducting her workshops ensuring that they are  fun (check out the names) and extremely interactive .  Her most sought after Faith Based initiative workshops are:

Sponsor Us 101
Topic: Help, We need to Raise some money and can’t ask another dime from Our Members!

Glenda teaches Churches  and other faith-based organizations  how to generate sponsorship revenue for their ministry programs.   There are two primary workshops 60 mins. each) at which time attendees will walk away with a clear understanding of how to leverage their offerings and audience  with corporations with a goal of raising thousands of dollars.  The first workshop is an introductory workshop that teaches the basic:
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To learn how your church can qualify to begin obtaining corporate sponsorships, click below:

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