Photo Credit: Templegallery.com
Are You Working on a Sustainable e-church Plan to Continue Ministry during a Time of National Crisis?
I am sure you have seen the reports this week surrounding the global spreading of the Coronavirus and the current Government administration's reaction to it, "It's a Hoax!"
I would argue that the World Health Organization, CDC, and other organizations are suggesting the data collected notes otherwise. Many are reporting that it is now not a matter of "If" the Coronavirus will become problematic to the United States but "When!"
Many of you have called my office during the last few days seeking suggestions on creating a long term strategy to address this issue; thus, I am sending you a short message offering both a short and long term strategy.
Ensure that your Church has developed a Business NON-Profit Facebook and a Facebook private group page. If you currently do not have one or either of those, create one, TODAY! It's free and easy to create. These pages will allow your members who may become affected, continue to engage in worship and other ministry activities.
Get prepared to stream Live on one or both of these channels- if you are wondering my preference, it is YouTube as YouTube allows you to reach a wider audience and allows the opportunity for the Church to monetize off its viewership.
Every Church can go Live as long as you have a good camera (iPhone 11 XR or Samsung Galaxy 8 are worth the investment and project quality video that will suffice) and one double camera tripod.
It is no longer an option for Churches to go "Live" or not, as the Coronavirus threat is forcing pastors into a new normal in how they maintain Sunday Morning Worship, Bible Study, and Church meetings in times of emergencies and crisis.
During your pulpit acknowledgments, advise your congregation the importance of them liking and checking in on your Facebook page and subscribing to your YouTube Channel. Noting that these platforms will be the Church's primary mode of communication used to stay connected in a time of emergency or national crisis. Do not assume current members already connect to your existing social networks. This short term strategy allows you time to get everyone comfortable with what may become a new norm for a short period.
Long Term Strategy:
Two years ago, I authored a book, "The Church is Leaving the Building," and at the time of its publication, the goal was to provide Pastors with a blueprint on how to integrate e-church membership into their brick and mortar congregations. Little did I know at that time, that book would become an emergency plan needed today to help pastors continue to do ministry digitally in a time of a global health crisis.
"The Church is Leaving the Building" details for you how to continue to do ministry if or when the Coronavirus enters into your Church's geographical area.
I pray these strategies are helpful to you, and as always, here to assist you in setting up your systems as needed.
What If?I told you it was possible to design great digital ad campaigns using content on the home page of your business/church's website?
Well, it is possible with OTSMAP Automated Advertising. Churches are also quickly utilizing An A.I. powered, fully automated traffic acquisition platform connected to Google Search, GDN, YouTube, Bing, LinkedIn, Yahoo, and thousands of premium traffic sources.
Here is how it works:
Automated Ad Creation:
Your campaign will run on multiple platforms, and "Automated Advertising" automatically creates those ads using the material found on your website and produces professional-grade banners and text ads for you, automatically. This means you never have to worry about hiring a designer to create ads.
Multiple Traffic Sources:
"Automated Advertising" is connected to more than a hundred different traffic sources. Depending on your objective, target locations, and website category, Automated Advertising will run your campaign on one or more traffic sources.
Automated Advertising continuously optimizes the campaigns it creates on your behalf 24/7 to ensure you continue to get better quality traffic every day with zero effort from your side.
If your business or church is considering incorporating digital marketing, now would be a good time for us to talk. Let's schedule a time convenient for you here .