While some corporations are still afraid to do business with the "Church" Pepsico recognizes the impact the church has on a niche community. T.D. Jakes Embraces Pepsico for recognizing the importance of partnering with faith-based initiatives making an economic impact on the communities they serve. I applaud Bishop Jakes in leading the way once again in exposing the great impact the church plays in its community. Many would argue that by partnering with corporations, the church is selling out on faith principles. I would claim that the church has always opened its doors to businesses by way of offering space, workshops and accepting in-kind donations, why not receive desperately needed monies to help offset costs that churches incur to bring holistic services to the community by which they are serving. Our firm has been collaborating with corporations on behalf of churches for years. It is a win-win worthy cause. Churches struggle every day trying to fund much-needed programing and Corporations spend hundreds of thousands a year trying to reach an audience to present its products and or services. If it is a good fit and does not compromise faith-based principles, why not partner with corporations to support the church?
More and more, churches are focusing on the "church online" experience. This new medium has been tested for a few years; there are still a few problems such as how to include absent audiences in communion or other Christian rituals, the number of Christians going to church online is rising.
PBS presented a fascinating story recently revealing the popularity of Christians preference leaning towards attending church online via live streaming.
Pastors and Ministry Leaders who have yet to start making the shift to engage with this audience must now play catch-up to complete the circle. Unfortunately, it's just not enough to create a live stream; you must also begin to put systems in place to ensure that you are treating your live stream audience members as e-church members, need to understand the urgency of making this a priority in their church marketing strategy. I recently presented training, Church Marketing on a Shoe String Budget on this very subject making references as to how pastors and can overcome some of the obstacles. In the practice, I explained how to engage and grow this audience. if you have 30 mins, and need to learn how to begin to engage this audience, I encourage you to check it out.
Black Friday is almost here, do you have your church signed up to receive 5% donations under Amazon Smile Program?
Rest assured; church members will be doing some serious shopping on Black Friday and Cyber Monday.
One way that Pastors can raise funds without passing the plate is to encourage your members to do their Black Friday and Cyber Monday shopping on Amazon and select their church to receive a donation from a portion of their purchase direct from Amazon.
That's right, Amazon Smile created exclusively for Non-Profits, enables the organization the ability to receive 5% of all transactions obtained from members or friends of your organization.
The whole process is free and very simple to set up – an organization must first sign up for an account after which, they are listed as an official organization to receive a donation off purchases made by that individual on Amazon. Here are the details and the page to register for Amazonsmile.
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