More and more, churches are focusing on the "church online" experience. This new medium has been tested for a few years; there are still a few problems such as how to include absent audiences in communion or other Christian rituals, the number of Christians going to church online is rising.
PBS presented a fascinating story recently revealing the popularity of Christians preference leaning towards attending church online via live streaming.
Pastors and Ministry Leaders who have yet to start making the shift to engage with this audience must now play catch-up to complete the circle. Unfortunately, it's just not enough to create a live stream; you must also begin to put systems in place to ensure that you are treating your live stream audience members as e-church members, need to understand the urgency of making this a priority in their church marketing strategy. I recently presented training, Church Marketing on a Shoe String Budget on this very subject making references as to how pastors and can overcome some of the obstacles. In the practice, I explained how to engage and grow this audience. if you have 30 mins, and need to learn how to begin to engage this audience, I encourage you to check it out.
Black Friday is almost here, do you have your church signed up to receive 5% donations under Amazon Smile Program?
Rest assured; church members will be doing some serious shopping on Black Friday and Cyber Monday.
One way that Pastors can raise funds without passing the plate is to encourage your members to do their Black Friday and Cyber Monday shopping on Amazon and select their church to receive a donation from a portion of their purchase direct from Amazon.
That's right, Amazon Smile created exclusively for Non-Profits, enables the organization the ability to receive 5% of all transactions obtained from members or friends of your organization.
The whole process is free and very simple to set up – an organization must first sign up for an account after which, they are listed as an official organization to receive a donation off purchases made by that individual on Amazon. Here are the details and the page to register for Amazonsmile.
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As a pastor or church executive, you pour a lot of time and effort into your sermons, presentations or lecture series, it’s a shame for them to be preached or taught once and then disappear. Filming your sermons or presentations as they're given is the easiest way to keep them alive as well as provide an opportunity for you to monetize off your content.
Listed below are tips and tools to help you move your personal ministry to the next level:
YouTube videos get four billion views a day and it’s the second largest search engine in the world. It’s almost insane not to be putting this powerhouse to use for your sermons and or presentations.
YouTube is the place to be if you’re looking for a huge audience and concerned about showing up in search engines. Not only is YouTube free, but it has the best options if you or make a little advertising money.
SoundCloud is to audio what Instagram is to images. It’s a social media platform built around distributing audio tracks. People can follow you and actually comment throughout your sermon. This can be an incredibly helpful way to get inside the mind of your listeners, and find out what is working—and what might not be.
Most important, SoundCloud makes it easy for people to share your sermons on other major platforms like Facebook and Twitter.
3. CD Baby
Want to get your sermons into Spotify or iTunes? How about selling a sermon series online as an album? You should check out CD Baby. While their main focus is music, CD Baby can help you get your sermons in over 95 digital stores and more than 15,000 brick-and-mortar ones. When your sermons are streamed, they’ll even help you manage your royalties.
CD Baby also has tons of articles aimed at helping musicians share their content more widely and you can adapt a lot of those strategies by promoting your own content.
If you’re going to write your sermons out anyway, why not bundle series together and create ebooks to share or sell on Amazon? It’s a lot easier to do than you would think. If you do this frequently, you can build interest in your church by establishing yourself as an author. I mean, Amazon has its own robust search engine serving nearly 250 million active users a year.
You can even create, publish, and distribute hard copies of your book.
5. Consider obtaining a personal ministry app
Make it easy for your followers, to have access to your video's, blogs, podcasts all in one place. If you don't own a church app it is definitely something to consider as most people are engaging using a smart phone or tablet and not a desktop There is a company called echurch that creates cost effective apps for churches and ministers. You can even request a free demo of their Total Engagement Package.
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