'Fro Fashion Week, September 2010 Naturally Me! Media, (Atlanta, Georgia) wanted to create a two-day natural hair/skin/beauty conference that would serve as a pinnacle event to set the trends in the Natural Hair/Skin Care Industry and garner the attention and support of national brand sponsorships.
Results: Goal accomplished! More than 1,500 persons attended the inaugural event and Fro Fashion Week received national press coverage as well as commitments from national brand sponsors including: Organic Root Stimulator, Shea Moisture, and Design Essentials just to name a few. Since 2005, the platform has grown to include a nationally acclaimed fashion show.
Glenda Boone and the O Taste and See team took Fro Fashion Week to a higher level when The show entered its sixth season, allowing the event to be showcased during New York Fashion Week in Fall 2013. The event received more than 200 million media impressions online.
In 1997 it was realized that the city of Baltimore did not have an anchored event highlighting, Black History Month. Hence, The Black Heritage Art Show was birthed by O' Taste and See's Founder, Glenda Boone.
Outcome: the show became the largest celebratory event held in the mid-Atlantic region it ran 15 consecutive seasons and plans are underway to produce a national tour.
O' Taste & See founder, Glenda Boone, authored the original logistical and sponsorship plan that was later the model used by TD Jakes to develop and market Megafest, the most successful Religious conferences held in the United States.