O' Taste & See Marketing
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Ethnic shoppers comprise the fastest-growing consumer group in the country. African-Americans, Hispanics, and Asians now represent 25 percent of the U.S. population, a figure that is increasing steadily. More importantly, the combined spending power of these groups exceeds $1 trillion annually. (www.terry.uga.edu/selig)

O' Taste and See can help you tap into multicultural markets.  With a network of more than 2000 notable  African American Churches nationwide, O' Taste and See's team members have been at the forefront of Religious, multicultural marketing programs including  TD Jakes, MegaFest, Bishop Walter S. Thomas, Kingdom Conference, and Historic Ebenezer Baptist Church, Election Night 2008.   Located in Atlanta, GA, we have helped leading companies gain access to urban religious markets since 1999.

We can help you:
Gain access African American Churches nationwide to Introduce new products in test markets
Alert consumers to new products/Product Sampling
Recommend local market solutions
Develop promotional strategies

We can Achieve the goal by:

Targeting  key markets regionally or nationwide
Developing and executing  promotions

Case Study:  HBO wanted to test-market its new pilot.  No. 1 Ladies Detective Agency starring Jill Scott.  UMC Media contracted O' Taste & See Marketing identify and coordinate private Screenings of the show inside Churches across the East and South East regions.

Outcome:

The O Taste & See marketing team successfully organized private screenings of No. 1 Ladies Detective Agency in 25 churches within the Southeast region

Video Courtesy of HBO 
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O' Taste and See principal, Glenda Boone, created the Meet Me @ advertising and social media campaign for  Historic Ebenezer Baptist Church.  Churches across the nation appreciated the fresh tech- friendly creativity the concept projected  and began incorporating this slogan into their social media and marketing initiatives.




Video Courtesy of T-Rep via You Tube
​in 2000, Glenda Boone developed the concept and the first  "After Midnight -A New Year's Family Celebration"  for the Douglas Memorial Community Church in Baltimore, Maryland. 

Since its birth, the New Year's Eve Church Worship celebration concept has assisted churches across the nation in creating "out of the box"  New Year Celebrations following and or in conjunction with their traditional Watchnight Services. 

Variations of this concept are now widely held in African American Churches churches across the nation and provides an excellent opportunity for corporate brands to reach this targeted audience.  Contact us to find out we can connect you brand to our audiences. 

The above video represents one of several After Midnight: Worship Celebrations Mrs. Boone produced  8 "AfterMidnight" Services for the  Historic Ebenezer Baptist Church from 2006-2013.
Case Study:  New Psalmist Homecoming Weekend
New Psalmist wanted to expand its traditional homecoming Sunday Worship and homecoming Celebration 
Outcome:  OTSMAP provided strategic plan, sponsorship development sales management and oversaw execution of a three day weekend celebration including Screen on the Greens, 5k, Health Fair and Family Reunion.
Video Courtesy of New Psalmist Baptist Church
Case Study:
Network Entertainment needed locations to film actors, activists and
Personal friends of Dr. Martin Luther King for its film project, "I AM MLK Jr."
Plan:  Scout iconic churches in the Atlanta area and solicit personal friends
           of Dr. King who could provide value
Outcome:  OTSMAP successfully negotiated locations in the Atlanta area and assisted producers in solidifying personal friends of Dr. Martin Luther King Jr.
Video courtesy of Network Entertainment
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Online Media Marketing/Advertising
​Case Studies

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New Psalmist Baptist Church-Fresh Fire Face book Campaign
Goal:  Increase brand awareness and virtual participation
Plan: Utilizing award winning  Marketing 360 Platform, OTSMAP developed and implemented a 2 week
​online media ad campaign utilizing Facebook and Instagram.
Results:  3,200 + onsite attendees and over 950,000 visitor engagement via a combination of Facebook Ads/Facebook live stream
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Goal:   Brand exposure to launch The Gathering Bible Study Fellowship utilizing free online marketing strategies only.
Plan:  Utilized Facebook and Instagram OTSMAP developed and implemented a three week online social media campaign
Results:  Over 50 people attended first Bible Study and the weekly event continues to grow utilizing same social media stratetgies.
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Goal:  Jewelry Designer Ledley Smith wanted to increase her online presence as the "Go To" person for all things Jewelry.
Plan:  OTSMAP developed a brand "I am Your Jewelry Lady", developing websites, email marketing lists/databases, you tube videos and social media accounts.
Results:  Ms. Smith is ranked #1 on Google within 8 weeks of soliciting the services of OTSMAP and grew her email list by over 3000 new subscribers.

  • Home
  • About us
    • Contact
    • Blog
  • Brand/Event Managment
  • Website Design & Google Marketing
  • Marketing Portfolio
  • Events Portfolio
  • Workshops/Coaching
  • Online Media Buying Service
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