Ethnic shoppers comprise the fastest-growing consumer group in the country. African-Americans, Hispanics, and Asians now represent 25 percent of the U.S. population, a figure that is increasing steadily. More importantly, the combined spending power of these groups exceeds $1 trillion annually. (www.terry.uga.edu/selig)
O' Taste and See can help you tap into multicultural markets. With a network of more than 2000 notable African American Churches nationwide, O' Taste and See's team members have been at the forefront of Religious, multicultural marketing programs including TD Jakes, MegaFest, Bishop Walter S. Thomas, Kingdom Conference, and Historic Ebenezer Baptist Church, Election Night 2008. Located in Atlanta, GA, we have helped leading companies gain access to urban religious markets since 1999.
We can help you:
Gain access African American Churches nationwide to Introduce new products in test markets
Alert consumers to new products/Product Sampling
Recommend local market solutions
Develop promotional strategies
We can Achieve the goal by:
Targeting key markets regionally or nationwide
Developing and executing promotions
Case Study: HBO wanted to test-market its new pilot. No. 1 Ladies Detective Agency starring Jill Scott. UMC Media contracted O' Taste & See Marketing identify and coordinate private Screenings of the show inside Churches across the East and South East regions.
The O Taste & See marketing team successfully organized private screenings of No. 1 Ladies Detective Agency in 25 churches within the Southeast region
Video Courtesy of HBO
O' Taste and See principal, Glenda Boone, created the Meet Me @ advertising and social media campaign for Historic Ebenezer Baptist Church. Churches across the nation appreciated the fresh tech- friendly creativity the concept projected and began incorporating this slogan into their social media and marketing initiatives.
Video Courtesy of T-Rep via You Tube
in 2000, Glenda Boone developed the concept and the first "After Midnight -A New Year's Family Celebration" for the Douglas Memorial Community Church in Baltimore, Maryland.
Since its birth, the New Year's Eve Church Worship celebration concept has assisted churches across the nation in creating "out of the box" New Year Celebrations following and or in conjunction with their traditional Watchnight Services.
Variations of this concept are now widely held in African American Churches churches across the nation and provides an excellent opportunity for corporate brands to reach this targeted audience. Contact us to find out we can connect you brand to our audiences.
The above video represents one of several After Midnight: Worship Celebrations Mrs. Boone produced 8 "AfterMidnight" Services for the Historic Ebenezer Baptist Church from 2006-2013.
Case Study: New Psalmist Homecoming Weekend
New Psalmist wanted to expand its traditional homecoming Sunday Worship and homecoming Celebration
Outcome: OTSMAP provided strategic plan, sponsorship development sales management and oversaw execution of a three day weekend celebration including Screen on the Greens, 5k, Health Fair and Family Reunion.
Video Courtesy of New Psalmist Baptist Church
Network Entertainment needed locations to film actors, activists and
Personal friends of Dr. Martin Luther King for its film project, "I AM MLK Jr."
Plan: Scout iconic churches in the Atlanta area and solicit personal friends
of Dr. King who could provide value
Outcome: OTSMAP successfully negotiated locations in the Atlanta area and assisted producers in solidifying personal friends of Dr. Martin Luther King Jr.
Video courtesy of Network Entertainment