O' Taste & See Marketing
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  • About Us/Offerings
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    • Church Marketing
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    • Events Portfolio
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Ethnic shoppers comprise the fastest-growing consumer group in the country. African-Americans, Hispanics, and Asians now represent 25 percent of the U.S. population, a figure that is increasing steadily. More importantly, the combined spending power of these groups exceeds $1 trillion annually. (www.terry.uga.edu/selig)

O' Taste and See can help you tap into multicultural markets.  With a network of more than 2000 notable  African American Churches nationwide, O' Taste and See's team members have been at the forefront of Religious, multicultural marketing programs including  TD Jakes, MegaFest, Bishop Walter S. Thomas, Kingdom Conference, and Historic Ebenezer Baptist Church, Election Night 2008.   Located in Atlanta, GA, we have helped leading companies gain access to urban religious markets since 1999.

We can help you:
Gain access to African American Churches nationwide to Introduce new products in test markets
Alert consumers to new products/Product Sampling
Recommend local market solutions
Develop promotional strategies

We can Achieve the goal by:

Targeting  key markets regionally or nationwide
Developing and executing  promotions

Case Study:  HBO wanted to test-market its new pilot.  No. 1 Ladies Detective Agency starring Jill Scott.  UMC Media contracted O' Taste & See Marketing identify and coordinate private Screenings of the show inside Churches across the East and South East regions.

Outcome:

The O Taste & See marketing team successfully organized private screenings of No. 1 Ladies Detective Agency in 25 churches within the Southeast region

Video Courtesy of HBO 
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O' Taste and See principal, Glenda Boone, created the Meet Me @ advertising and social media campaign for  Historic Ebenezer Baptist Church.  Churches across the nation appreciated the fresh tech-friendly creativity the concept projected  and began incorporating this slogan into their social media and marketing initiatives.




Video Courtesy of T-Rep via You Tube
​In 2000, Glenda Boone developed the concept and the first  "After Midnight -A New Year's Family Celebration"  for the Douglas Memorial Community Church in Baltimore, Maryland. 

Since its birth, the New Year's Eve Church Worship celebration concept has assisted churches across the nation in creating "out of the box"  New Year Celebrations following and or in conjunction with their traditional Watch-night Services. 

Variations of this concept are now widely held in African American Churches churches across the nation and provide an excellent opportunity for corporate brands to reach this targeted audience.  Contact us to find out we can connect your brand to our audiences. 

The above video represents one of several After Midnight: Worship Celebrations Mrs. Boone produced  8 "AfterMidnight" Services for the  Historic Ebenezer Baptist Church from 2006-2013.
Case Study:  New Psalmist Homecoming Weekend
New Psalmist wanted to expand its traditional homecoming Sunday Worship and Homecoming Celebration 
Outcome:  OTSMAP provided strategic plan, sponsorship development sales management and oversaw execution of a three day weekend celebration including Screen on the Greens, 5k, Health Fair and Family Reunion.
Video Courtesy of New Psalmist Baptist Church
Case Study:
Network Entertainment needed locations to film actors, activists and
Personal friends of Dr. Martin Luther King for its film project, "I AM MLK Jr."
Plan:  Scout iconic churches in the Atlanta area and solicit personal friends
           of Dr. King who could provide value
Outcome:  OTSMAP successfully negotiated locations in the Atlanta area and assisted producers in solidifying personal friends of Dr. Martin Luther King Jr.
Video courtesy of Network Entertainment
​

 
Digital Media Marketing/Advertising
​Case Studies

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New Psalmist Baptist Church-Fresh Fire Facebook Campaign
Goal:  Increase brand awareness and virtual participation
Plan: Utilizing award-winning  Marketing  Platform, OTSMAP developed and implemented an exclusive
​digital marketing and advertising campaign
Year 2020 Results:  18,000 + onsite attendees and over  3 million impressions 950,000 visitor engagement 

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Goal:   Brand exposure to launch The Gathering Bible Study Fellowship utilizing free online marketing strategies only.
Plan:  Utilized facebook and Instagram OTSMAP developed and implemented a three-week online social media campaign
Results:  Over 50 people attended the first Bible Study, six months later, The Gathering became a church body.  Still using Facebook and Instagram as its primary marketing strategy, the church now has over 80 members attending onsite and a global congregation that exceeds 400. 
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G​oal:  Jewelry Designer Ledley Smith wanted to increase her online presence as the "Go To" person for all things Jewelry.
Plan:  OTSMAP developed a brand "I am Your Jewelry Lady," developing websites, email marketing lists/databases, youtube videos, and social media accounts.
Results:  Ms. Smith is ranked #1 on Google within eight weeks of soliciting the services of OTSMAP and grew her email list by over 3000 new subscribers. She also has an extremely popular weekly facebook live/watch party that airs each Thursday evening. Ms. Smith Sales has doubled since incorporating the OTSMAP online marketing strategy developed on her behalf.

1kidney4lynette.com

Goal:  Lynette Archer Adkins is in dire need of a kidney transplant, and rather than wait on list, she decided to be proactive in finding her own potential donors!  The goal was to develop awareness of her need, obtain social media advocates and obtain leads to complete donor questionaires.1
Results:  Lynette received her kidney 8 months following the campaign start date of 1kidney4lynette!
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